Well, despite being pretty bullheaded about their stance on NFTs and web3, even Ubisoft is now backing away from it all. In April, only a few months after launch, Ubisoft announced that there would be no more NFTs for the Ghost Recon Breakpoint title. Now, the CEO is putting a different spin on the company's once determination to introduce NFTs: "we are still in research mode" when it comes to web3 technologies, he said. "We probably were not good at saying we are researching. We should have said we were working on it, and when we have something that gives you a real benefit, we'll bring it to you." I imagine that might come as a shock to the handful of people who actually bought the Ghost Recon Breakpoint NFTs, given they were promised "real benefit" back in December and are now left with useless collectibles.
Remember when Ubisoft decided it was going to shoehorn NFTs into their Tom Clancy's Ghost Recon Breakpoint game, to the nearly universal disappointment of their fans? Remember when one of their execs said that gamers just "don't get what a digital secondary market can bring to them"? Remember when their employees were so unhappy with the NFT plan that they had to hold an internal workshop about it, shortly before giving all employees NFTs of hats?