The token followed the typical pattern of quickly pumping, then crashing spectacularly, losing around 90% of its "value". This is often an indicator of a pump-and-dump scheme by insiders, but Welch vehemently denied such wrongdoing, blaming the crash on "snipers".
"I really lost $43k apeing in 'hawk tuah' coin," wrote one buyer on Twitter. Other Twitter users marveled at a wallet that swapped $1.4 million worth of MOODENG (a memecoin based on the tiny hippo of the same name) only to lose it all on the $HAWK token.