Ubisoft announced that it would be adding NFTs to its Tom Clancy's Ghost Recon Breakpoint title, allowing players to buy "Digits": artificially scarce in-game weapons, vehicles, and cosmetics. The announcement video on YouTube sported a 96% dislike ratio shortly after, with the top comment accusing Ubisoft of "milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself". Many Ubisoft developers were also caught off guard: some were worried they would be forced to include NFTs in other game titles they were working on, while others raised environmental concerns that come with Ethereum NFTs. The project had a very underwhelming reception — two weeks after its launch, they had sold only fifteen of the more than 2,000 NFTs, for a total of around $400.
- "Ubisoft's NFT Announcement Has Been Intensely Disliked", Kotaku
- "Gamer-hate: Ubisoft’s new NFT project video gets 96% dislike ratio", Cointelegraph
- "Ubisoft's first NFT plans make no sense", Ars Technica
- "Ubisoft Devs Don’t Understand Company’s NFT Push, Either", Kotaku
- "No One’s Buying Ubisoft’s Garbage Ghost Recon NFTs", Kotaku