Open source contributors and advocates are surprised to find photographs of themselves being sold as NFTs

A black-and-white promo card for the project, with text that reads 'White label; 120+ unique portraits; first NFT offering!; limited edition; collect them all!; $99 each (initial price)' The image features three NFTs, of Kelsey Hightower, Yan Zhu, and Bill Joy."Faces of Open Source" promotional image (attribution)
Some prominent open source advocates and contributors were surprised to find that their likenesses were turned into NFTs by an artist who photographed them in 2018. Kris Nóva tweeted, "What would you do if you woke up and found out somebody made an NFT of you? Because that just happened to me and a lot of other open source contributors and thought leaders." She later wrote that the photographer "ended up reaching out, his heart is totally in the right place." However, it still seems pretty gross to me that the NFT creator didn't check with the subjects before using their likenesses in the NFT project, and that he prominently featured Kelsey Hightower, an outspoken critic of web3 who I suspect would not approve of his image being used in such a way, in the branding for the project.