Suddenly, on February 23, the project deleted its social media accounts and most of its Discord. Fox wrote in the remaining Discord announcements channel that "The time and attention that y'all deserve and that I wanted to give you all/what this project requires, was not known to me and I overstepped and stretched myself too thin, trying to do this project in the middle of an NBA season." He promised to send anyone who bought more than five NFTs (which would have cost ~0.4 ETH, around $1,300, if bought at mint price) a signed jersey (available for purchase online for around $100).
The following day, after some attention was drawn to the rug pull, Fox released a Twitter statement that said basically nothing at all, and made no mention of reimbursing holders. Meanwhile, the floor price of the NFTs dropped to around 0.003 ETH ($8).