MeUndies cancels its NFT underwear plans and sells its Bored Ape after community backlash
Believe me, I was as shocked as you were to discover that the MeUndies underwear brand has a "community". But that community apparently objected to the brand's purchase of a Bored Ape NFT, which they intended to use as a print on their line of undergarments. "We aren't going to make any excuses, we just didn't do the work we should have to make such an impactful decision", a MeUndies spokesperson wrote on Reddit. The spokesperson wrote that, after learning about the environmental impact of NFTs and cryptocurrency, they would be canceling the planned print, and selling off their Bored Ape. The NFT in question appeared to be BAYC #3986, which most recently sold in January for around 107 ETH ($260,000).