The trailer for the show features a duo pitching "Ape Water": Bored Ape-branded canned water that sells for $2.80/can. "We want to reimagine water... When you scan the can, that's when crypto and web3 is unlocked," says the booster. Revolutionary.
Even crypto Twitter seemed less than enthused, with one person writing that the show was "like Shark Tank, but cringe". Another wrote, "Just take a peep at the panel of judges it's full of crypto grifters and scammers".