Some NFT collectors criticized the choice. One described it as "illegal market manipulation tactics", and others said the project should grow the floor "organically". Given the rampant manipulation in the NFT space, one wonders if the real criticism collectors have with the project is that they were too transparent about their price manipulation, and should've just done it quietly like other projects have.
Kaiju Kongz NFT project artificially inflates its floor price by destroying your NFTs if you list them for sale at too low a price
An NFT project's value is often discussed in terms of its floor price—that is, the lowest price at which any given NFT in a collection is listed for sale. The new NFT project Kaiju Kongz decided to take advantage of the fact that you can pretty much do anything you want with a smart contract to ensure that the floor price of its project only increases shortly after the NFTs are launched. They released their project with a "burn schedule"—a list price that gradually increases as time goes on, where if someone lists their NFT below that price, it will automatically be burnt—the closest thing to "destroying" an NFT that's possible. This serves to ensure that the floor price stays above the minimum value the project creators want, which doubles daily from 0.065 ETH (~$190) on the day of launch to 0.64 (~$1900) on March 22.