Prior to these attacks, FEG had earned some notoriety from a May 2021 Vanity Fair article outlining an alleged pump-and-dump scheme, titled "Inside the Rise and Fall (and Rise and Fall) of Shit Coins". Despite the bad press, much of the FEG community maintained that the article was a smear and nothing more than an attempt by the author to create FUD. "You could literally take every token and this would apply to everyone..." wrote a moderator of the official FEG subreddit.
A flash loan attack on the "Feed Every Gorilla" (FEG) token swap contracts pulled $1.3 million from the project, also tanking the token price by 80%. The project operates on both the Ethereum and BSC chains, and the attacker was able to use the exploit against the contracts on both networks. Shortly after the first attack, FEG was hit with a second flash loan attack that drained another $590,000 from the project.