This infuriated many crypto users, who were horrified that dYdX would try to collect this kind of biometric data. "DYDX just nuked itself. I would never use this platform," wrote a prominent trader.
On September 1, dYdX tweeted that "Due to extremely overwhelming demand of the $25 deposit bonus promotion, we are ending the campaign, effective immediately. Thank you to the many thousands of new users that onboarded to dYdX today. We truly underestimated the amount of interest the campaign garnered." They made no mention of the backlash against the liveness checks, but quietly removed the mentions of the system from their website.