After encountering issues trading his cryptocurrency holdings on Coinbase, a man in his 60s decided to contact Coinbase support for help. He Googled "Coinbase" and clicked on a promoted result that displayed a Coinbase support phone number. After calling the number, the man was convinced to share his Coinbase password and to open his online banking account with the person on the other end, who was in fact a scammer impersonating Coinbase's customer support. By the time the man realized what was happening, thanks to a fraud alert from his bank, he had lost $100,000 in bitcoin, ether, and US dollars.Scammers impersonating crypto company support representatives are everywhere on social media and elsewhere. Now, it seems, they are purchasing Google ads to rise to the top of Google search rankings. While Google says they attempt to remove fraudulent advertisers, some slip through the cracks.
While phishing attacks like this are prevalent both in crypto and in tradfi, crypto platforms often do not have similar safeguards as major banking platforms to try to thwart unauthorized transactions, nor do they have the same ability to reverse transactions that are made.
