$7,500–$300,000 NFT-holders-only club set to open in SF, holders still have to pay for their food

July 19, 2022

$7,500–$300,000 NFT-holders-only club set to open in SF, holders still have to pay for their food

Artist rendering of a building with curved Japanese-temple-like roofs, amidst a park surrounded by skyscrapers

Artist's rendering of the Sho Restaurant (attribution)

Salesforce Park, a suspended park area underneath the Salesforce Tower, has been described as intentionally unwelcoming to the many unhoused San Franciscans it looms atop. Parts of the new restaurant intended to loom over Salesforce Park were even more ostentatious and exclusive — people would need to pay between $7,500–$300,000 to gain access to the members-only Sho Club at the Sho Restaurant, which was set to open in autumn 2023.

The Sho Restaurant said they planned to allow members of the public as well as NFT holders, and even the holders would still have to pay for their food. NFT holders were also promised access to the exclusive Sho Club, and things like "Access to all future Sho Club lounges" (no such lounges appeared to be in planning). Those who paid $15,000 or $300,000 for the top two tiers of NFTs were told they would receive access to perks including a "Monthly curated omakase members dinner (food & beverage not included).

None of this ever came to pass, though, because the project fell silent and then was confirmed to have been abandoned in September 2023 — around the time it was supposed to open.