Well, despite being pretty bullheaded about their stance on NFTs and web3, even Ubisoft is now backing away from it all. In April, only a few months after launch, Ubisoft announced that there would be no more NFTs for the Ghost Recon Breakpoint title. Now, the CEO is putting a different spin on the company's once determination to introduce NFTs: "we are still in research mode" when it comes to web3 technologies, he said. "We probably were not good at saying we are researching. We should have said we were working on it, and when we have something that gives you a real benefit, we'll bring it to you." I imagine that might come as a shock to the handful of people who actually bought the Ghost Recon Breakpoint NFTs, given they were promised "real benefit" back in December and are now left with useless collectibles.
Ubisoft now claims its forceful introduction of NFTs was only "research"
Remember when Ubisoft decided it was going to shoehorn NFTs into their Tom Clancy's Ghost Recon Breakpoint game, to the nearly universal disappointment of their fans? Remember when one of their execs said that gamers just "don't get what a digital secondary market can bring to them"? Remember when their employees were so unhappy with the NFT plan that they had to hold an internal workshop about it, shortly before giving all employees NFTs of hats?
Ubisoft abandons Tom Clancy's Ghost Recon Breakpoint after shoehorning NFTs into it
Ubisoft announced in December that they would be incorporating NFTs in to their Tom Clancy's Ghost Recon Breakpoint title, much to the chagrin of its players and some employees as well. On April 5, Ubisoft announced that they would no longer be releasing updates to the game, nor would they be minting any additional NFTs.
Although the Formula 1 blockchain game that shut down earlier this month made halfhearted promises to allow NFT holders to swap their NFTs for ones used in a different game, Ubisoft has made no such promises.
Ubisoft holds internal workshop to address major employee concerns about NFTs, delivers celebratory NFT to employees
Players are not the only ones questioning Ubisoft's decisions to incorporate NFTs into their games (such as their newest Tom Clancy game), though Ubisoft has done little more than brush those aside with statements from executives that players simply "don't get it". Questions and concerns have also been raised by Ubisoft employees, to the point where the company held an internal workshop to address questions like "How can you look at private property, speculation, artificial scarcity, and egoism, then say 'yes this is good, I want that, let's put it in art?'" Bloomberg reported that an internal announcement pertaining to NFTs received hundreds of negative comments from employees.
Meanwhile, Ubisoft announced that they were creating a celebratory virtual hat NFT to gift to their employees in early March, in honor of the opening of the Ubisoft Quartz NFT platform. Maybe just give them a cash bonus next time.
Ubisoft announces it will be shoehorning NFTs into its Tom Clancy game
Ubisoft announced that it would be adding NFTs to its Tom Clancy's Ghost Recon Breakpoint title, allowing players to buy "Digits": artificially scarce in-game weapons, vehicles, and cosmetics. The announcement video on YouTube sported a 96% dislike ratio shortly after, with the top comment accusing Ubisoft of "milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself". Many Ubisoft developers were also caught off guard: some were worried they would be forced to include NFTs in other game titles they were working on, while others raised environmental concerns that come with Ethereum NFTs. The project had a very underwhelming reception — two weeks after its launch, they had sold only fifteen of the more than 2,000 NFTs, for a total of around $400.
- "Ubisoft's NFT Announcement Has Been Intensely Disliked", Kotaku
- "Gamer-hate: Ubisoft’s new NFT project video gets 96% dislike ratio", Cointelegraph
- "Ubisoft's first NFT plans make no sense", Ars Technica
- "Ubisoft Devs Don’t Understand Company’s NFT Push, Either", Kotaku
- "No One’s Buying Ubisoft’s Garbage Ghost Recon NFTs", Kotaku