Kickstarter's bizarre "pivot to blockchain" spurred by secret $100 million Andreessen Horowitz investment

Web3: a technology so promising you can't even pay a company $100 million to use it.

Crowdfunding website Kickstarter surprised and dismayed many of its users in December 2021 when they announced they would be moving the product to the blockchain in December 2021 for... reasons. That blockchain would just so happen to be the relatively unknown Andreessen Horowitz-backed Celo blockchain. "How this will actually work, beyond Kickstarter being able to yell 'blockchain' like a spell to summon investors ... is unclear," wrote Tom McKay at Gizmodo.

He probably didn't realize how right he was, but now it's been revealed that KickStarter was able to land a $100 million investment from Andreessen Horowitz with handwavy proclamations about the blockchain that its own COO didn't seem to quite understand.

The company seems to have since given up on its blockchain ambitions — in no small part thanks to user revolt. It seems that $100 million windfall didn't include any terms actually requiring Kickstarter to follow through.

Kickstarter says they "won't make changes to Kickstarter without you" after blockchain backlash... but they will continue with blockchain plans

Kickstarter announced back in December that they planned to completely rebuild their product on a blockchain. It was quickly met with resistance from the community, including some big-name users announcing plans to stop using the service. Two months later, the company published an article titled "We Won't Make Changes to Kickstarter Without You". Despite the title, they did not appear to waver on the blockchain plans, and committed only to "not mov[ing] Kickstarter.com onto the new protocol unless it has been tested" and to gathering "input" while they move forward with the plans.

Kickstarter's COO, Sean Leow, did an interview with The Beat to discuss the announcement. He seemed to be a little bit confused on the whole concept throughout, and seemed to believe that "open source" is some sort of competing idea to blockchains. At one point he stated, "We believe that that data can be structured in a way through a blockchain where it ... can move in a much more efficient and effective way between services ... in a way that open source doesn't allow". Later in the interview he spoke about governance, saying, "our understanding is that [governance] is done more effectively with blockchain then with open-source."

Crowdfunding website Kickstarter announces it will abandon its current platform in favor of a blockchain implementation

Kickstarter announced they have decided to create a decentralized version of their platform, and to create it on the Celo blockchain. This was not entirely well-received, and some major users strongly opposed the idea. Per Gizmodo, "How this will actually work, beyond Kickstarter being able to yell 'blockchain' like a spell to summon investors or maybe getting a cut of every project that runs on the resulting protocol, is unclear."

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