With the exception of Soulja Boy and Mahone, the celebrities paid a total of more than $400,000 in disgorgement, interest, and penalties to settle the charges without admitting or denying them.
Not only did their roadmap include play-to-earn game (of course), collaborations with a Swiss shoe and apparel store that would send them actual gear, and real-life trips, but they promised that 15 "legendary" cards would "automatically generate" their owners $2,500 each month, for life. The project was promoted by Jake Paul, an influencer whose crypto promotions don't have a great track record to say the least.
The project team began to grow more distant after launch, posting less frequently. Promised apparel shipments never arrived. The team changed the legendary rewards from $2,500 a month to "a percentage of incomes from the game", which they said "could be a lot more than $2500 monthly" despite no game actually existing. The project team eventually disappeared, took down the Twitter account and website, and disabled the general chat in their Discord project.
Creator of apparent $21 million Bored Bunny rug pull miraculously resurfaces following DOJ action against a different rug pull
Suddenly, the project creator resurfaced on March 29, with a tweet claiming that he had been absent for a month because he had been... reading emails. The team then announced they would be handing the project reins over to a community member, though there was no mention of the $21.1 million that had already been pocketed by the original team.
The unexpected return came only days after the U.S. Department of Justice announced charges against two perpetrators of a different NFT rug pull, in which they stated unequivocally that "the same rules apply to an investment in an NFT or a real estate development. You can't solicit funds for a business opportunity, abandon that business and abscond with money investors provided you."
Influencer Jake Paul alleged to be repeatedly promoting projects without disclosing his financial involvement
Paul allegedly tried to cover his steps by creating a new crypto wallet to receive payments for each promotion, but then transferred the money a wallet he controlled to cash out. Oops. Some of the projects that Paul hyped in his undisclosed promotions included League of Sacred Devils, $MILF, and $YUMMY.
- "Exposing Jake Paul's Scams", YouTube video by CoffeeZilla
Class action lawsuit names SafeMoon, its executives, Jake Paul, Nick Carter, and others in alleged pump-and-dump scheme
These influencers join a growing list of celebrities who have been named in class action suits over alleged pump-and-dumps. The list includes names like Kim Kardashian, who was named among others in a January class action suit pertaining to a coin called EthereumMAX.
- "Jake Paul, Nick Carter, Soulja Boy, Lil Yachty Facing ‘Pump and Dump’ Class Action Over SafeMoon Tokens", ClassAction.org
- "I UNCOVERED A BILLION DOLLAR FRAUD", CoffeeZilla's YouTube channel