...and is definitely not an enormous grift that's pouring lighter fluid on our already smoldering planet.
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This is not Melania Trump's first foray into the crypto world. In December 2021, she launched her own line of NFTs — only to apparently wash trade them after a tepid response.
Meanwhile, some in the crypto world are reacting with horror at Trump's decisionmaking. While they hoped that Trump's administration would be crypto-friendly, they did not seem to anticipate that the Trump family would openly embrace some of the ecosystem's worst parts to enrich themselves at everyone else's expense.
The token followed the typical pattern of quickly pumping, then crashing spectacularly, losing around 90% of its "value". This is often an indicator of a pump-and-dump scheme by insiders, but Welch vehemently denied such wrongdoing, blaming the crash on "snipers".
"I really lost $43k apeing in 'hawk tuah' coin," wrote one buyer on Twitter. Other Twitter users marveled at a wallet that swapped $1.4 million worth of MOODENG (a memecoin based on the tiny hippo of the same name) only to lose it all on the $HAWK token.
In the lawsuit, Paul claims that Coffeezilla knowingly falsely accused Paul of being in on the scam in hopes of getting more attention on his videos. Paul is seeking more than $75,000 in damages.
In January 2024, Paul filed suit against the advisers he's described as "conmen". He's also pointed the finger at them while defending a potential class action complaint from defrauded investors.
At first, people widely believed her account had been hacked, given how frequently celebrity token promotions turn out to be compromised Twitter accounts. Then, she began joining Twitter spaces and posting videos about the token, but with the emergence of more and more convincing deepfakes, even those didn't convince people that it was truly Jenner behind the token.
Despite the confusion — or perhaps because of it — the token has been popular.
The token launch was linked to Sahil Arora, a person allegedly connected to multiple celebrity rug pulls and pump-and-dumps. However, Jenner quickly turned on Arora shortly after the token's launch, posting on Twitter "FUCK SAHIL! He scammed us! BIG TIME!" and that "Sahil appears to be fully out".
Jenner is not the first in her family to get mixed up with crypto. In October 2023, her stepdaughter Kim Kardashian was fined over $1 million for unlawful touting of a crypto security.
After the dismal launch, Howard tried a few somewhat desperate-seeming moves to try to attract interest in the project: promising to send free crypto to some holders, redoing all the art after criticism of its quality, and slashing the NFT supply to 1,500. Despite all that, only 465 NFTs have sold (15% of the original supply, netting Howard 930 AVAX — around $28,400).
The flop was so bad that a member of the team behind the Avalanche blockchain put out a tweet distancing themselves from the project, stating that they didn't even know about the project until he announced it. "Gone are the days that individuals/Brands with large followings can just drop IP related NFTs out of nowhere and expect it to do well," they wrote, seemingly criticizing Howard's approach by writing that NFT creators must "mak[e] sure to do it in an organic way with proper intentions."
In an announcement posted on Rubiales' Twitter account, the South Korean Moon Labs wrote: "Yes, we agree that Mr. Luis Rubiales made a small mistake in women world cup." The statement went on to condemn "extremism and radical feminism", and downplay Rubiales' actions as not "really" sexual assault. "Yes, Luis did small mistake but probably the biggest mistake was losing Luis Rubiales in football part [sic]."
Now, Trump is hawking a new set of $99 NFTs, featuring the August 2023 mugshot taken in connection to his ongoing racketeering lawsuit. Those who purchase 47 of the NFTs — amounting to $4,653 plus fees — are promised a scrap of the suit Trump wore in the mugshot and a dinner with the president-turned-fulltime criminal defendant.
The fine print, however, reserves the possibility that neither promise will come through.
The series was developed by Mila Kunis and her production company, and she, Ashton Kutcher, and Chris Rock all performed in the show, which ultimately aired six episodes accessible only to those who hold the NFTs. The premise, according to the SEC, is "house cats that become sentient after being exposed to their owner's medical marijuana".
The SEC determined that the project had marketed the NFTs as an investment in a web series enterprise, and had therefore violated securities laws by not registering with the SEC. Stoner Cats 2 LLC agreed to a cease-and-desist order, and will pay a $1 millon penalty.
As a photo produced by a federal agency, NASA's image is not copyrighted. However, NASA policy outlines "strict laws and regulations", including that "NASA is not approving any merchandising applications involving Non-Fungible Tokens (NFTs), as they are not consistent with the categories of products the agency is approved to merchandise... NASA does not wish for its images to be used in connection with NFTs."
The NFTs don't seem to be exactly flying off the shelves. The collection contains 500 copies, and according to the website, only 55 have been sold in the week following the project's release, garnering Mrs. Trump $4,125.
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