Thanks to the aforementioned frenzy, the project managed to raise $10 million in the presale. However, things went sideways when the developer accidentally burned the $10 million by sending them to an address where they would be permanently inaccessible. "oh fuck", the developer wrote ominously on Twitter, before explaining their mistake.
Some speculated that the screwup may have been a marketing ploy, in which case it was very successful, because the token went on to post more than $2.7 billion in trading volume over a 24-hour period — more than the entire ETH trading volume in that period. The monumental error by the developers seemed to have no damper on the overall frenzy around memecoins, or even produced the opposite effect.
Surely this trend won't end badly.