Making matters worse, on March 10 the website posted a message reading, "Yes, this is an extortion !!" They wrote that, although the platform promised to "auto-encrypt" messages between buyers and sellers, and auto-delete after an expiry date, messages were not encrypted or deleted. They demanded that users pay an additional $100 to $20,000 to have their information removed from the dataset, which they promised to release at the end of May. "Whether or not you and your customers' info is on that list is totally up to you."
The tactic is reminiscent of that of ransomware groups, which often demand double fees: one from victims of hacks first to regain access to their systems, and another in exchange for a promise to destroy stolen data.